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Adidas Spec Commercial

Ad-film

2025

Director   

DoP/Editor

Talent

Vivan Shukla

Vivan Shukla

Aditi Gupta

I love playing street basketball with my buddies. So naturally I've wanted to shoot something around basketball for the longest time. Since no one offered me a basketball film/commercial, I grew impatient and decided to commission one myself. I came across an Instagram reel where Aditi was playing with her friends and I instantly knew I had to reach out to her. This film touches on the parallels between basketball and meditation (or the state of flow).

The treatment of the film is quirky and funny, and hence the visual language tries to complement that.

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Vivan Shukla

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