KNOT is a new-age quick fashion platform built around the idea of making fashion as fast and convenient as everything else we get on demand. This ad campaign aimed to highlight a few of its key features: AI try-on, 60 minutes fast delivery, home trials and more. The campaign is supposed to be quirky, mixing old with modern and drama with humour. Lighting is high key yet contrasty and the colours are more saturated to make it look dramatic yet quirky. Dynamic camera movement is chosen selectively to add energy where required while letting the dry humour work its magic thanks to static frames.